AI is everywhere right now. And so is the noise around it. We’ve spent the last while cutting through that noise ourselves, and we’re ready to help you do the same. A lot of what’s being sold as “AI strategy” right now is pretty thin. Vague advice, generic tool recommendations, and slide decks that don’t connect to how your business actually works.
We’re different. We’re not consultants who read about AI and built a practice around it. We run webshops. We deal with content at scale, conversion, performance, and data. We applied AI to those problems in our own work before we offered it to anyone else.
We know what works in production, not just in theory. We also know where the hype outpaces the reality, and we'll tell you that too.
What we mean by AI consultancy
We help you figure out where AI can genuinely make a difference in your business – and where it can’t. That means looking at your actual workflows, your team, and your goals, then mapping out practical ways to work smarter.
This isn’t about chasing trends. It’s about finding the right applications, implementing them properly, and making sure your team knows how to use them.
Where we focus
Identifying real opportunities: Not every process benefits from AI. We start by understanding how your business runs today, then identify the areas where automation, AI-assisted tools, or smarter systems would actually save you time or boost your results.
Getting the tools right: There’s no shortage of AI tools out there. We help you cut through the options and focus on what fits your setup. Whether that’s improving how you handle content, streamlining customer communication, or making your data work harder.
Building internal confidence: a tool nobody uses is a tool that doesn’t work. We make sure your team understands what’s been put in place, why it matters, and how to get the most out of it day to day.
Ongoing strategy: AI isn’t a one-time fix. We stay involved to make sure what we’ve set up keeps working and to help you adapt as the tools and your needs evolve.
Who this is for
If you’re a B2B or B2C business that suspects AI should be doing more for you, but you’re not sure where to start, or you’ve already tried a few things and want to get more structured. This is the conversation worth having.