Baldwin was responsible for the entire process: designing the Canary Hill logo and corporate identity and building the Magento webshop. The face behind Canary Hill is Carol Struyf. She discovered cycling around the age of thirty and since then she spends a lot of her free time on her racing bike. She was always searching for the right outfit for various occasions – so also for her racing bike.

Because she didn’t understand why functional and beautiful are so hard to combine regarding cycle clothing for women, she took the bull by the horns and started her own collection.

Baldwin signed for the whole project: design of logo and corporate identity of Canary Hill and the development of the webshop.


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