The probability of success of your e-commerce project

Is your e-commerce project viable? Can it make a profit? How long will it take to make a profit? Baldwin looks into it and gives clear advice.

Your e-commerce project: viable or not?

Webshops can make it or break it. The probability of success is hard to predict with a scientific precision because e-commerce is still too young. Still, there are some elements you should consider before jumping into your adventure.

Preliminary investigation: thorough and concrete

• Thanks to our own research model, you will quickly get a realistic perspective on the probability of success of your e-commerce project
• We are good listeners and we will challenge your expectations and plans
• Together we will look ahead and think long term
• In the end, you’ll get a clear and honest analytical and advisory report

Baldwin tests your e-commerce plan using 4 steps

1. Your motivation and expectations:

• What do you want to sell on your webshop?
• What does your market environment look like?
• How will you organize your business?
• What is the goal of your e-commerce project?
• What is your idea of the profit you will get out of it?
• …

2. The unique character of your product, service or method:

• Are there competitors who sell something similar?
• Are you providing a better or cheaper alternative for existing products or services?
• Is your method innovative and does it match with the needs of consumers?
• Is your collection extent enough or, on the contrary, specialized enough to become the online reference within your country and/or abroad?
• …

3. Your online competitors:

• Who are your national and international competitors? And what is their market share?
• How are your prices compared to your competitors?
• Which marketing tools do your competitors apply? And do they work?
• ….

4. Relevant search terms for your product or service:

• Which search terms do your consumers use and how often do they search for your product or service?
• On which search terms do your competitors bet and does it work?
• How much does it cost to attract new clients using keyword ads?
• …