Esomed Solution did not need another standard webshop. They needed a B2B platform that matched the way their business actually works.
Medical equipment sales are not simple retail. Buyers need accounts. Some products need quote requests instead of instant checkout. Product data, stock, and orders need to stay aligned with ERP systems. And because the category is regulated, the whole setup needs to be stable, secure, and precise.
So we built Esomed a Magento 2 platform with Hyvä. From infrastructure to go-live, from ERP sync to post-launch optimisation.
Built for B2B from day one
Every buyer goes through an account-based flow. Products that cannot be sold directly have a quote request option placed directly on the product detail page. Buyers get the right path without the interface getting in their way.
Behind the scenes, quote requests flow straight into the CRM. Esomed’s Neomanager ERP feeds product data and inventory into the platform, while order data flows back out. Less manual work. Fewer errors. A setup that can scale with the business.
The full build, not just the storefront
We handled the complete technical setup.
That included the server environment, hosting on a dedicated Romanian server, DNS, SPF records, and the production switch. Analytics were configured for both development and production through GA and GTM. Structured data, sitemap, robots.txt, and OpenGraph were all in place before launch.
The brand experience was carried through the full platform: colours, typography, logo placement, favicon, transactional emails, and a styled checkout. Cookie notice, terms and conditions checkbox, maintenance page, and reCAPTCHA were also covered before the first visitor arrived.
After launch, we ran a security scan, set up Sansec.watch monitoring, and onboarded the Esomed team to our Service Desk.
Phase 2: sharper flows, stronger features
The go-live was not the end of the project.
In phase two, we refined the checkout, improved the mobile cart, updated breadcrumbs, and made several product detail page improvements. We restored the wishlist button when stock notifications are active, keeping the buying experience consistent across different product states.
We also added the Amasty RMA module for returns, available through both My Account and the product detail page. Product reviews were enabled and styled. SFTP-based image syncing was added so Esomed’s product image library can stay up to date without manual uploads.
The required PNRR funding logos were integrated cleanly into the design, without disrupting the layout.
A platform that fits the business
This was a full-scope build with no shortcuts.
Infrastructure, ERP integration, quote workflows, structured data, returns management, security monitoring, and post-launch support all came together in one platform.
Esomed now has a B2B-first webshop built around how they sell: account-based, integrated, regulated, and ready to grow.
