At Baldwin, we speak the language of pharmaceutical and healthcare commerce. We understand that selling in these industries involves far more than a standard ecommerce store.
- regulatory compliance;
- complex product data and catalogs;
- negotiated B2B pricing structures;
- sales through both digital and field teams;
That’s why we built PharmaCare Commerce: a platform purpose-built for the realities of the pharmaceutical industry.
Instead of forcing companies to stitch together multiple systems, our product unifies these processes into one flexible commerce infrastructure that supports both digital and relationship-driven sales.
Built for modern B2B commerce
Business buyers expect fast & flexible purchasing experiences. They often know exactly what they need and want to place orders quickly. The platform supports real B2B buying behaviour with features such as:
- customer-specific pricing and contract pricing
- quick ordering by SKU or product lists
- bulk ordering through spreadsheet uploads
- quote requests and negotiated pricing workflows
- payment terms, credit limits, and PO numbers
- multi-user company accounts with roles and permissions
Personalized commerce for every customer
Not every customer should see the same catalog or pricing structure. With built-in customer segmentation, businesses can tailor the entire commerce experience. Different audiences (from wholesalers and pharmacies to distributors and end customers) can interact with the same platform while seeing completely different products, pricing, and purchasing options.
PharmaCare: designed for sales representatives
In many industries, sales representatives remain a critical part of the purchasing process. The platform includes a dedicated salesforce system that allows field sales teams to manage orders directly during customer interactions.
Sales reps can:
- Place orders on behalf of customers
- Access customer-specific pricing and discounts
- Manage draft orders during visits
- Review notes, order history, and account details
- Work offline on tablets when needed
Built with the pharmaceutical industry in mind
Pharmaceutical and healthcare companies face strict compliance requirements when selling products online. Product information must remain accurate, product visibility may need to be restricted, and reporting processes must be properly managed.
The platform includes capabilities designed specifically for these environments.
- Medipim integration for automatic product data synchronization
- Regulatory product information displayed on product pages
- Controlled product visibility for approved buyers
- Side-effect or issue reporting workflows
- Compliance-friendly product distribution processes
Powerful catalog & product management
Managing large and complex product catalogs becomes much easier with automated data flows and flexible catalog structures.
- Automatic product synchronization and updates
- Product enrichment on top of imported data
- Dynamic categories and configurable navigation
- Intelligent search and product discovery
Even very large catalogs remain easy to maintain and simple for customers to navigate.
Content that supports customer decisions
In healthcare and professional industries, education is often part of the buying process. Customers need access to guides, documentation, and training resources before making purchasing decisions.
The built-in CMS makes it easy to publish and manage this content alongside your product catalog.
One platform for every sales channel
Customers can order directly online while sales representatives manage relationships and place orders through the POS system. Product data flows automatically from industry databases, and businesses maintain full control over pricing, product visibility, and compliance.
Instead of managing multiple disconnected systems, companies gain a single commerce platform designed for how they actually sell.